Video Accessibility

This project presents the features required to make videos accessible to people with visual or auditory impairments.
Fields
UX & UI Motion Design
Timeline
September 2020 – April 2021
Created for
YSDN Design Workshop
Special thanks to
Gabi Schaffzin

Research

In my initial research, I sought to find which areas on social media need improved accessibility. I discovered that videos shared on social media are the most inaccessible type of content. Next, I conducted online fieldwork and an online survey with people with visual or auditory impairments after receiving institutional ethics approval. The synthesis of my findings helped me identify where accessibility is most significant regarding online video sharing.

Accessible Software

The technology used to make accessible videos exists, and certain apps are beginning to incorporate them. This software includes text-to-speech, speech-to-text, and audio recording—which are applied to:

  • VoiceOvers
  • Subtitles
  • Alt Text

Feature Request

Video Accessibility is a feature request presentation for social media applications—meaning that it encourages apps like TikTok and Instagram to release updates with this software. Many users manually make their videos accessible, but the apps need to make accessibility a simple process.

The goal is to make video accessibility easy and accessible to all—increasing the number of people who can participate in video sharing.

Breaking Barriers

My project offers solutions to the technological and communication barriers faced by people with visual or auditory impairments when accessing videos. Videos are the medium on social media in which accessibility needs vital improvement. If the technology to make accessible videos is presented to users conspicuously, more people will choose to widen the range of people who can access their videos.

Let's make video sharing accessible.

The following images are of a carousel-post presentation intended to encourage social media users to acknowledge the importance of video accessibility. The first image in the presentation includes screenshots of viral videos from TikTok to attract the attention of the viewer. The next slide is the call to action, followed by the ways videos can be made accessible.

Videos let us: share, laugh, smile, laugh, communicate
Voiceovers: Audio descriptions using either voice recordings or text-to-speech.
Alt Text: Text description of the graphics for people with visual impairments.
Let's make video sharing accessible. People with visual or auditory impairments should be able to engage with online videos.
Subtitles: Closed captioning of the audio for people with hearing impairments.
Making accessible videos can be easy with the appropriate software. This software exists, and it should be included in all social media video editors.